Veganism in India : Myths & Facts

 After saying this, let us discuss the emerging new trend in India, veganism. Veganism has been on a rise in India due to globalisation and increased usage of social media. Veganism, as a lifestyle and an ethical choice, is steadily gaining traction in India, with an increasing number of people becoming active participants in what could be termed as India's vegan movement. The advent of vegan alternatives in India has had an obvious impact on Indias vegan food industry.

In India, the vegan products market is in flux, with a number of startups focused on the introduction of plant-based products. On how India is performing as a market for the customer of the vegans, Anoop Haridasan, Co-Founder, Shaka Harrys, said, The customer of vegans in India, though still a tiny segment, is growing fast. Indian consumers seem to be shifting to a plant-based diet right now -- here are a few signs indicating the vegan trend has reached India. While the Western world is making a steady move toward veganism on ethical and environmental grounds, India, known for its vegetarian traditions, seems to be looking the other way.

Veganism, in its purest form, is currently gaining momentum in India

Veganism, in its purest form, is currently gaining momentum in India because of Western influence, celebrity endorsements, and growing consumer awareness. Let us take a look at the reasons for veganisms rise in India, how small but vocal sections of the population are turning to this diet and lifestyle in the largest country producing milk in the world. As the world witnesses the steady transition to plant-based lifestyles, it is not surprising to see India -- land of ahimsa -- driving the growth of the vegan movement in all of its geographical, demographic, cultural, and economic segments. Manasa Rajan, holistic health coach and Head of Nutrition Products, at the dietary products company EatFit, confirmed that Veganism is on the rise in India right now.


While India is a country with a long history of veganism, as with many countries undergoing rapid urbanisation and population growth, demand for animal-based proteins has been steadily increasing. From meat to milk, there is a plant-based, vegan alternative to any food that is eaten by animals that is available on the Indian market today. Following the footsteps of global brands such as Nestle, Unilever, Kelloggs, and Cargill, ITC is the first major consumer corporation in India to introduce plant-based meats and vegan meals, with plans to focus on plant-based protein products for the non-vegetarians looking for ethical alternatives. With a growing healthcare consciousness, along with the variety in plant species, soil varieties, and weather patterns, veganism is poised to put the meat and dairy industries on a knifes edge in India.



With increasing purchasing power and children who were raised vegetarians being curious about meat, India has hurdles that it needs to overcome to be a vegan-friendly nation. In the end, banning cow slaughter has done very little to help the vegan/vegetarian movement in India. While the religious preaching and vegan philosophy are different in practice, a shared principles may lead some to argue that veganism is not a Western concept for India, its roots traceable back to a variety of religions.



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